Detroit-Based Assemble Sound Partners With Atlantic Records In Talent Development Agreement

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Assemble, founded by Chief Music Officer Seth Anderson, Head of Timing and Oversight Nicole Churchill, Head of Marketing Nicole Shackelford and Koehler, works with budding artists through her label and management company, as well as in the as part of its annual studio residency program, where artists receive free, daily access to the space without ceding any rights to their work. Each year, up to 20 new resident artists join the program.

“No record company would do that,” Koehler said. “All of the executives who have been here have wondered about (the program). I think fundamentally, the music business is about developing great artists and helping them develop their audiences. We believe in giving artists a free access to creative space is the most effective way to develop great artists. “

In a joint statement, Atlantic President and CEO Craig Kallman, and President and COO Julie Greenwald said the Assemble staff have created a unique and extraordinarily fertile environment for emerging talent. By combining the free studio space, statement, and artist development resources with the residency program, Assemble has created a place where collaboration is natural and inspiring.

“The proof is in their incredible experience in training brilliant artists who have landed contracts with major record companies,” the statement read. “We are incredibly excited to partner with Assemble to launch a next generation of talent from one of the world’s greatest music cities.”

Koehler sees great things coming out of this partnership.

“We’re the closest building to (Michigan Central),” Koehler said. “It’s crazy to think of a global music campus emerging next to Ford’s innovation hub. It’ll be a magical combo, and we’re going to do some great things with Atlantic. We’ve never had a big label for us. support. This will push us to the next level. “


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