Atlantic Records signs joint venture deal with Detroit’s Assemble Sound

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Atlantic Records has entered into an Artist Development Partnership and Joint Venture Agreement with Detroit-based music company Assemble Sound.

Assemble will serve as an external partner, with its own team and facilities, to discover and develop the artists.

Atlantic says he will start signing selected artists on a jointly run Assemble Sound / Atlantic label.

Assemble is a recording studio and music company for sync licensing, artist development, artist management, marketing and label services.

In 2015, the company bought the shell of an old church, with the aim of renovating it and turning it into a musical complex.

Since its founding, Assemble has also created a timing and oversight department, headed by co-founder and music supervisor Nicole Churchill.

The company says its department has placed “thousands” of songs with customers ranging from Hulu and ESPN to Apple and HBO.

The name Assemble also encompasses the management and marketing departments, as well as a label run by Chief Marketing Officer Shack Shackelford and Chief Music Officer Seth Anderson.

In 2021, Atlantic also entered into joint venture deals with independent record label vnclm_, while its UK division partnered with UK record label Candela Records and Ireland-based rap, hip-hop and drill label Trust. It Entertainment.

The founding management team of Assemble includes Garret Koehler (GM), Seth Anderson (Head of Music), Nicole Churchill (Head of Timing and Oversight) and Nicole “Shack” Shackelford (Head of Marketing).

“We are incredibly excited to partner with Assemble. “

Craig Kallman & Julie Greenwald, Atlantic

Craig Kallman, President and CEO of Atlantic, and Julie Greenwald, President and COO, said, “Garret and the Assemble team have created a unique and extraordinarily fertile environment for emerging talent.

“By combining free studio space and artist development resources with an annual residency program for talented artists, songwriters and producers, they have created a fantastic place where collaboration is natural and inspiring.

“The proof is in their incredible experience in training brilliant artists who have landed contracts with major labels.

“We are incredibly excited to partner with Assemble to launch a next generation of talent from one of the world’s greatest music cities. “

“Our work has always been anchored in the artists’ access to a collaborative creative space.

Garret Koehler, Assemble

Garret Koehler, co-founder and CEO of Assemble, added: “Our work has always been anchored in artists’ access to a collaborative creative space.

“It’s a simple idea, but when you present the right intention and involve the right people, the simplest ideas can be transformative.

“Our partnership with Atlantic allows us to stay focused on our work knowing that we will have the ability to expand its impact alongside a world-class team with a proven track record in bringing Detroit artists to the world stage.”Music trade around the world


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